For many Texans, electricity is an expense they are overpaying for without even knowing it. In fact, Base Power Company found that 7 out of 10 Texans are currently overpaying.
That led them to launch Base Energy this year: a 36-month fixed-rate electricity plan for homeowners, renters and businesses across all deregulated areas of Texas. Base’s head of marketing, Gabe Federman, said their highest-saving customers have reduced their bills by 35% to 40%, saving thousands of dollars a year.
Why are Texans overpaying for electricity?
According to Federman, many traditional electricity providers attract customers with promotional pricing, bill credits or offers such as free nights and weekends. Once those plans expire, customers are often automatically moved onto more expensive month-to-month or variable-rate plans.
Because electricity is not something most people actively shop for, many customers stay on expensive plans for years without realizing it.
One example is two neighbors who lived on the same street, paying dramatically different rates despite receiving electricity through the same infrastructure. One homeowner was paying over 25 cents per kilowatt-hour, while a nearby neighbor paid 13.7 cents—an 85% difference.
What makes Base Energy different?
Rather than offering multiple plans with varying promotions and pricing structures, Base Energy offers one 36-month fixed-rate plan that is guaranteed to renew below the market average.
The company also offers several features intended to simplify the switching process for customers, including:
- Handling the transition from a customer’s current electricity provider
- Covering up to $150 in cancellation fees from an existing contract
- Allowing customers to cancel their Base Energy plan without penalty if they move during the contract term
Expanding access for businesses
The company offers commercial electricity plans through Base Energy for Business. The service has helped businesses such as dental offices, restaurants and daycare centers reduce monthly operating costs.
“If they can save 10%, 20% or 30% on their monthly power bill, that’s meaningful,” Federman said.
The savings can be especially impactful for businesses operating on tight margins, or for customers with high electricity usage, such as home bakery businesses that keep their ovens on all day.
How does the company keep rates low?
Base Power Company was launched in 2023 with a home battery system that provides homeowners with backup power during outages. The company now operates tens of thousands of batteries across Texas that support the electrical grid during periods of high demand.
The larger battery network allows the company to take a longer-term approach with customers and offer lower electricity rates through Base Energy.
“Ultimately, our mission is to deliver affordable, reliable power to Texans,” Federman said.
That value has helped Base raise over $1.3 billion in capital and open a manufacturing factory in downtown Austin.
This has led to official partnerships with major Texas utilities and cooperatives, including Austin Energy, El Paso Electric, Guadalupe Valley Electric Cooperative and Dallas-area CoServ.
Ready to stop overpaying for electricity?
Base Energy offers Texans a straightforward electricity plan. By removing the hidden traps of traditional providers, they are proving that loyalty shouldn’t cost customers more.
That action has resulted in more than 500 five-star reviews and a 4.8-star average Google rating.
If you suspect you are overpaying, finding out is easy. Simply upload a copy of your current power bill here to estimate your savings.
Plus, through Base Energy’s referral program, referring a friend or local business earns you both a free month of power, up to $250. Some customers have stacked these credits to unlock nearly a full year of free power.
A quick recap
What areas does Base Energy serve? Base Energy serves all deregulated areas across Texas.
How much can I save with Base Energy? The company’s highest-saving customers have cut bills by 35-40%.
Is there a contract? Yes, Base Energy offers a 36-month fixed-rate plan, guaranteed to renew below the market average.
What if I move during the term? You can cancel without penalty.
How do I check my savings? Upload a copy of your current power bill to www.basepowercompany.com/compare.
The above story was produced by Senior Multi-Platform Journalist Sydney Heller with Community Impact’s Storytelling team with information solely provided by the local business as part of their “sponsored content” purchase through our advertising team.